We’ve been working with the people behind Coachman for quite a while now and have had the pleasure of being part of Coachman’s journey from the initial concept through to launch and beyond.
Coachman was originally a concept for a range of vehicle protection coatings but has evolved into a high-quality, best-in-class car detailing brand. Its first location in Kent opened in September 2019.
We created a bespoke identity inline with the client’s vision for Coachman using a simple monochrome palette, a shield which represents protection and a nod to the target audience (car enthusiasts) with a winding road through mountains.
This logo has been rolled out across a diverse range of assets including signage, stationery, print and digital adverts as well across the bespoke website. The website has been designed to promote the unique delivery of car detailing services and uses a bespoke detailing package builder and booking system to facilitate online bookings of Coachman’s class-leading services.
We are Coachman’s selected marketing partner and provide ongoing marketing support including paid search and social marketing.