As part of a thorough approach, Clicksmith produced a comprehensive audit and highlighted opportunities and threats. Clicksmith now manages an effective PPC campaign and looks after Becky Rowe’s social media strategy. We built a comprehensive paid strategy and now ensure that Becky Rowe generates traffic through core local terms and generic brand-building terms. As with many local businesses, it is often more important to drive footfall as opposed to just site traffic. Our campaigns allow us to not only increase awareness through site visits but to increase the number of customers visiting the store.