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YouTube advertising - it really is a no brainer

YouTube advertising is one of the most underused channels in Guernsey, but it’s time to change that! Here are some of the main reasons why YouTube should be high up your marketing strategy.

 

1. Targeted advertising: YouTube ads allow for precise targeting. Businesses can reach people based on demographics, interests, location, and even browsing habits. This ensures the ad reaches the most relevant audience, maximising its impact.

2. Cost-effective: Considering how expensive TV advertising was (and still is), YouTube really is a an incredibly cost-effective channel. As with most online channels you are only paying for an action (views/clicks etc.) and you can set your budget depending on your objectives. A YouTube advert can reach pretty much everyone in Guernsey on YouTube for a media spend of just £200.

3. Produce engaging and interesting content: Back the days of Mad Men (an incredible TV series, if you haven’t seen it – you should!) advertising budgets were sky high, creative costs were astronomical and advertising executives were all driving Porsches (I can assure you a lot has changed!). In short producing a TV ad cost a fortune! But now it doesn’t. There’s no need for a long Hollywood blockbuster – 15 seconds is all you need. At Clicksmith, we produce a range of YouTube adverts including drone, video and animations starting from just £250.

4. Appeals to a younger audience: The youngsters are long past reading or watching traditional media (TV and print). According to an Ofcom report in 2022, watching habits now mean that 90% of young adults prefer to consume media online than through traditional TV broadcasts. Whether it’s the wide range of content available to them, or that they have a very low tolerance to advert breaks, it is undeniable that to get in front of Gen Z, you need to be online.

5. Drive traffic, leads and sales direct to your website: Unlike with press, radio or TV, YouTube adverts can be clicked on taking viewers directly to your website. With an engaging ad you can increase traffic, leads and sales – striking while the iron’s hot. You can also track exactly how many people have seen it, converted and more!

6. It’s easy: Getting a YouTube advert live is a straightforward process through Google Ads (especially for us, we do it all the time).

 

So, there we have it, six solid reasons why YouTube advertising is a smart move. Interested? Get in touch with us today and learn how you can get started.

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Nick Graham MIRP, CertRP
Chairman

Nick is the owner of OSA Recruitment in Guernsey, a successful recruitment business, with close to 30 years' experience of guiding people through their career choices. OSA's excellent team are experts in finding the perfect candidate for jobs at all levels, from graduates and temporary placements to senior executive positions and non-executive directors.

Nick says: 'I § that an integral part of our success is attributed to our unrivalled reputation for professionalism, honesty and integrity, and for building trusting relationships with clients and candidates.' Nick's background includes a public relations degree and several jobs in stockbroking and financial services.

Over the course of his career and through his involvement with the administration of local sport, he has built a wide range of contacts in Guernsey's business community. He has a solid understanding of how the island works and how beneficial close networks are, regardless of the career you are immersed in.

He is interested in continuing to build his network of senior business leaders for mutual benefits.