To tag or not to tag? Should businesses use @Everyone on Facebook?

Have you seen those notifications popping up, notifying you to a post from a Facebook group or page you follow? On Facebook there’s the ability to notify ALL page or group followers about a post by using the tags @Highlight, @Followers or @Everyone. But does this tool gain effective engagement for businesses, or does it just annoy followers?


While these features offer opportunities for businesses to enhance engagement, there’s a fine line between effective use and coming across as spammy. Bombarding followers with constant notifications to your content can be seen as intrusive, ultimately leading to disengagement or even unfollows.

Moderation is key. Avoid overusing the tags. Instead, reserve the feature for something important, when truly warranted or when you have a time-sensitive announcement such as a flash sale or dates for upcoming training sessions/events.

It can also come across as impersonal. So, it’s crucial to be selective, thoughtful, and strategic about when and how you utilise this tool. We all despise having too many notifications. If you’re tagging everyone every time you post, you’re bound to rub a lot of people up the wrong way!

Monitor the performance of the post you use this feature in. Analyse metrics such as engagement rate and follower growth/ decline to assess the effectiveness of these strategies.

Users can also avoid being notified by pages or groups using this tool by going to profile settings, then notification settings and finding ‘Tags’. ‘Batch @Everyone mentions’ can then be switched off.

While Facebook’s @Everyone feature presents promising opportunities for businesses to boost engagement, it must be used with caution. Just because you can, doesn’t mean you should. Overusing this tool risks annoying followers and undermining the authenticity of your brand. By employing moderation and monitoring performance metrics, businesses can leverage @Everyone effectively to create meaningful interactions.

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Nick Graham MIRP, CertRP

Nick is the owner of OSA Recruitment in Guernsey, a successful recruitment business, with close to 30 years' experience of guiding people through their career choices. OSA's excellent team are experts in finding the perfect candidate for jobs at all levels, from graduates and temporary placements to senior executive positions and non-executive directors.

Nick says: 'I § that an integral part of our success is attributed to our unrivalled reputation for professionalism, honesty and integrity, and for building trusting relationships with clients and candidates.' Nick's background includes a public relations degree and several jobs in stockbroking and financial services.

Over the course of his career and through his involvement with the administration of local sport, he has built a wide range of contacts in Guernsey's business community. He has a solid understanding of how the island works and how beneficial close networks are, regardless of the career you are immersed in.

He is interested in continuing to build his network of senior business leaders for mutual benefits.