How Video Can Help You Market Your Business

Clicksmith has recently added video as a core service offering, and whilst the link between marketing agency and video isn’t always obvious, its actually makes more sense than you might think.

Video marketing is a powerful way to reach your target audience and grow your business.

Here are just a few of the ways that video can help you market your business:

  • Increase brand awareness: Videos are a great way to introduce your brand to new customers and build awareness for your products or services. According to HubSpot, video can increase brand awareness by 150%.
  • Generate leads: Videos can be a great way to generate leads for your business. You can use videos to promote your products or services, educate your audience, or tell your brand story. According to Vidyard, 81% of businesses say that video has helped them generate leads.
  • Boost sales: Videos can also help you boost sales. You can use videos to demonstrate your products or services, provide customer testimonials, or offer sale promotions.
  • Improve customer service: Videos can also be used to improve customer service. You can use videos to answer common questions, provide product support, or offer training. According to Wyzowl, 90% of customers say that they prefer to watch a video than read text when learning about a product or service.
  • Showcase your business to aid staff retention and recruitment: Video can play an important role in highlighting why your business is a great place to work. With the challenging employment landscape many of our clients are using video coverage of CSR or company events to help them attract new talent.

Of course, creating the video is just the start (something Clicksmith can help with), once you have video content ready that’s when the clever stuff happens. Video content lends itself to an array of marketing channels that will give you the best value for your new video content.

To find out how we can help with your video content and marketing get in touch with the team at Clicksmith.

Nick Graham MIRP, CertRP

Nick is the owner of OSA Recruitment in Guernsey, a successful recruitment business, with close to 30 years' experience of guiding people through their career choices. OSA's excellent team are experts in finding the perfect candidate for jobs at all levels, from graduates and temporary placements to senior executive positions and non-executive directors.

Nick says: 'I § that an integral part of our success is attributed to our unrivalled reputation for professionalism, honesty and integrity, and for building trusting relationships with clients and candidates.' Nick's background includes a public relations degree and several jobs in stockbroking and financial services.

Over the course of his career and through his involvement with the administration of local sport, he has built a wide range of contacts in Guernsey's business community. He has a solid understanding of how the island works and how beneficial close networks are, regardless of the career you are immersed in.

He is interested in continuing to build his network of senior business leaders for mutual benefits.