5 marketing strategies you should be considering

Digital marketing can often seem like a barrage of technical jargon and never-ending acronyms. But in truth it is far simpler than us marketing folk like to make out (we have to make a living after all!).

We are fortunate in Guernsey to have some exceptionally talented marketing professionals working both in-house and for agencies. So much so that as businesses it can be easy to think that digital marketing is an expensive or complicated process… it should be neither!

Here is a simple breakdown of 5 digital marketing channels that most businesses in Guernsey should or could be using.

1. Paid Search

Paid search marketing is one of the most effective “direct response” marketing channels available to businesses. By showing your ads to people who are actively searching for your products or services, you can generate leads and sales more quickly and easily than with other marketing methods. Paid search marketing is trackable and measurable, so you can see exactly how your campaigns are performing and adjust as needed.

2. Social Media Marketing

Typically, we encourage our clients to focus on social channels that are best suited to their target audience and the type of content they are likely to produce. Whilst organic social (posting for free) can be an effective way of reaching already established audiences, we believe that having a paid social strategy is more beneficial in generating new users, brand awareness and direct leads or sales.

Paid social marketing allows our clients to target specific audiences and ensure that their content or adverts are getting the best possible reach. We can even retarget those who have visited your website previously or are on your mailing list.

3. Email Marketing

Email marketing is a great way to stay in touch with your existing customers and promote new products or services. You can also use email marketing to send out newsletters and offers.

To be successful with email marketing, you need to have a good email list and send out relevant and engaging emails. Our clients have seen significant increases in repeat business by using email to re-engage with existing customers. Email offers an extremely cost-effective way of communicating with an already aware audience.

4. Display Marketing

Display marketing is a form of online advertising where your ads appear on websites. This is a great way to reach people who are already interested in the products or services that you offer.

There are two main types of display marketing: banner ads and native ads. Banner ads are the traditional type of display ad. They are typically rectangular in shape and appear at the top, bottom, or sides of websites. Native ads are more integrated with the surrounding content. They often look like articles or blog posts.

5. Video Marketing

Video marketing is a great way to tell your story and connect with potential customers. You can use video to introduce your products or services, share behind-the-scenes content, or educate your audience. There are several different ways to distribute video content, including YouTube, Vimeo, and social media.

Digital marketing is the future of communications, and we believe there is a plan and strategy for all businesses both big and small.

For more information on how Clicksmith might be able to help you get the best from all online channels get in touch.

Nick Graham MIRP, CertRP

Nick is the owner of OSA Recruitment in Guernsey, a successful recruitment business, with close to 30 years' experience of guiding people through their career choices. OSA's excellent team are experts in finding the perfect candidate for jobs at all levels, from graduates and temporary placements to senior executive positions and non-executive directors.

Nick says: 'I § that an integral part of our success is attributed to our unrivalled reputation for professionalism, honesty and integrity, and for building trusting relationships with clients and candidates.' Nick's background includes a public relations degree and several jobs in stockbroking and financial services.

Over the course of his career and through his involvement with the administration of local sport, he has built a wide range of contacts in Guernsey's business community. He has a solid understanding of how the island works and how beneficial close networks are, regardless of the career you are immersed in.

He is interested in continuing to build his network of senior business leaders for mutual benefits.